Nicoli started its business in Dubai during 2004 and quickly built a reputation for luxury through its high-end designs and perfect craftsmanship. Our company emerged from our commitment to traditional craftsmanship and our strong appreciation of Italian shoe art. The founder’s vision was to create a luxury brand that embodied the quintessence of a true luxury home: Through skilled hands and bespoke production the brand offers exceptional quality crafted products to meet personal and fashion tastes.
Through its steadily increasing stores Nicoli has established itself as a leading luxury brand in both Qatar and Saudi Arabia which make up its Middle Eastern footprint.
As part of their 20 Years Nicoli campaign the brand organizes niche events to show a special edition collection honoring their fashion legacy while embracing contemporary aesthetic. They have selected the most important garments from their seasonal collections to demonstrate their flexible approach to high-end clothing design. Beyond its regular designs the brand teams up with famous names to expand its innovative fashion direction.
During 20 Years Timeless Elegance the brand redefines their famous designs with modern updates and sparkling crystal accents. The new collection will appear at Nicoli boutiques worldwide along with the company website so clients can purchase this special edition.
Commenting on the milestone, Khurram Rafique, CEO of Nicoli, shared:
Nicoli takes pride in being an international luxury brand that started in the United Arab Emirates. His Highness Sheikh Mohammed Bin Rashid Al Maktoum wants to establish the UAE as a global leader in all aspects of life and excellence.
Our dedication to luxury craftsmanship and timeless beauty helped us achieve this 20-year business anniversary. Our celebration marks 20 years of designing luxury styles with worldwide collaborators to enrich and empower our customers who love sophisticated elegant fashion.
Timeless Elegance’s 20th anniversary showcases international designer partnerships plus limited editions through special visual content and stylish store events. Our flagship stores host unique events for guests like fashion consultations plus displays of how our items are handmade.
During its third decade Nicoli continues to follow the essential rules of creating luxury fashion products while demonstrating leadership in the fashion market through top quality exclusive designs.
